Das Handwerk, the German craft association, teamed up with Heimat and a selection of HALAL directors to pay homage to the art of craftsmanship. Portraying the creators of the future, the campaign consists of various portraits bringing to life a fresh perspective on craft. The various directors, including Johan Kramer, Noël Loozen and Emmanuel Adjei, were equally challenged to add their distinct visual and narrative style to the film, crafting a tailored approach per artist.

The campaign puts five authentic craftsmen centre stage, brand ambassadors who embody traits of modern craftsmanship