The number of deaths worldwide due to driving under the influence of alcohol increases yearly.

Stella Artois is a brand that is committed to joining responsible drinking campaigns historically. And, it does so in an iconic way that only this brand can do: from a luxury lifestyle.

Idea.

We executed an OOH Campaign giving an unexpected twist to the classical Art Deco posters, where luxury cars were part of a glamorous touristic destination. Setting the cars in unexpected places instead, recreating a scene that demonstrates the big mistake that someone made while driving under the influence of alcohol.