​With tons of local and national options for renters to choose from, it can be almost impossible for a rentals marketplace to stand out. But with 4,000 new rental listings posted every single day, Kijiji had a lot to offer. It was time for Kijiji to increase awareness of its rental inventory to help drive more traffic to its rentals marketplace. 

When it comes to real estate, somebody is always the ‘number one’ in something - #1 in the east end, #1 in the west end, and #1 downtown. Kijiji could actually claim it was Canada’s #1 visited rentals marketplace, but with 4,000 new listings posted every single day, Kijiji could also make an even more impressive claim – they would be the best realtor for rentals in the world…that is, if they were actually a realtor. 

Kijiji decided to personify and introduce itself as a realtor in a fun and standout way to capture attention and rental site visits for the brand. 

​Introducing Kay Jiji Realtor (get it?). To drive more people to Kijiji’s amazing listings we created a real estate agent with all the flair of a local expert and all the listings you could hope for. She’s quirky, fun-loving, whip-smart, and full of enthusiasm, and embodies the Kijiji brand. She’s been in the rentals game since 2005, so it’s no wonder she has all the listings and is trusted by so many to find their perfect home. Wherever you would expect to find a real realtor you could find Kay - billboards, buses, direct mail, and of course, Tik Tok. ​

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