We got consumers to roast our rivals by offering the world’s first Energy Drink Insurance.

PROBLEM

Turns out, over half of energy drink consumers suffer symptoms of a crash. That’s Bull. MiO Energy, on the other hand, is a crash-free water enhancer that doesn’t fill you with sugar and regret. But in an overcrowded market, Gen Z wasn’t hearing us.

INSIGHT

You can claim a car crash, so why not an energy drink crash? 

IDEA

To show energy drink lovers that MiO has them covered, we created the first-ever Energy Drink Insurance, covering the damages caused by the competition. We launched when energy drink sales skyrocket, exam season, awarding cash for every crash. We hooked Gen Z by running our campaign on TikTok, starring Jack Innanen, one of the platform's most recognizable faces, as our claim adjuster. 

RESULTS

Consumers all over called out our competitors. Jitters, brain fog, fatigue, sweaty pits, nervous sh!#$; you name it, they claimed it. Millions of people watched our adjuster evaluate the claims and award damages, turning the industry’s problem into our publicity.

 23% Rise in sales

70M+ Earned Media

14M+ Social Engagements

300% Above Average Watch Time

100% Positive PR Sentiment