The commercial was part of the Dunlop Campaign, ‘Run Towards Challenge’. The action-packed and powerful spot features Wang Qiang, one of China’s top female tennis players, and featured a full CG 360-degree world to show how Dunlop can elevate performance.

The main challenge was that the idea and concept was constantly evolving, and the world was initially a blank canvas.

The result is a unique, visual fantasy world.