BMW launched their new campaign “Legend”, showcasing their new X7 model in a blockbuster-style film that draws inspiration from children’s storybooks. The film, directed by MJZ’s Dante Ariola with visual effects by MPC, turns the brand’s X7 model into the hero of the story.

In the action-packed 60-second spot, the car and its driver “McLanden” become the “warrior knight”, going into battle against a series of imaginative archetypes drawn from real-world driving obstacles on its journey home.