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Group745
Group745
Group745
Group745
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Formula E - Street Level
12/09/2019
Production Company
London, UK
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Brand
Agency / Creative
Production
Production Service

Thought the remote control car you got for Christmas was cool? Think again. This cleverly made film unleashes two miniaturised Formula E cars on the city streets, with plenty of towering obstacles between them and the finish line.

As pedestrians hop over each car and traffic cones prompt some tight evasive manoeuvres, the race becomes an amusing mash-up of size and speed. Think child's play with two-hundred-and-fifty-plus horsepower.

Through a combination of model cars, blistering camerawork, and strong environmental work, the ad delivers a lively spin on urban motorsport. Even if the contest is over too soon, a darkly funny end gag shows the brand isn't messing around.

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Group745
Language:
English
v10.0.0