Working closely with HBO from concept through to execution, Framestore conceptualized, designed and developed both the digital content and physical components for each experience. Building on two previous VR experiences created for the hit series, Beyond the Wall allows fans to test their flaming sword-wielding skills against a massive wight bear and a hoard of the undead. Using the HTC Vive, Unreal Engine, and the latest GPU tech from NVIDIA, players are transported to a realistic scene north of The Wall and forced to defend themselves from the undead - with no dragons to help. 4D elements amplify the gamer’s journey, including a motion floor alongside heat, cold and wind effects. After its initial success in select AT&T stores, the experience launched on Viveport Infinity for at home users.