The Challenge

Going into the winter of 2018, Clipsal had a brand problem. Specifically, for the vast majority of Australians, it had no brand at all. And this was despite the fact that its products existed in four out of every five homes.

To reach the right audience of Australians, homeowners and tradies alike, we focused on an integrated sponsorship of Australia’s favorite shows: the Block. With this context in place, we now needed an attention-grabbing insight and idea that would stop people in its tracks.

The Insight

A home is just as much a feeling as it is a place

And because Clipsal products are hidden in the walls of your home, we wanted to show how they make you feel, the sense of power they give you over your surroundings.

The Idea

Master your castle

You'll feel like the king of your castle with Clipsal home technologies.