Pedigree SelfieSTIX is a specially designed phone attachment that fits the unique shape of a Pedigree DentaStix dog treat. It's all the encouragement a dog needs to look at the camera, so you can capture the perfect dog selfie every time. SelfieSTIX was free with every purchase of Pedigree DentaStix and was supported by a campaign and app. The SelfieSTIX app use canine facial recognition technology to let owners add filters to their dog. In a country of 4.6 million, the campaign had over 3.5 million interactions, and Pedigree DentaStix saw a 24% sales increase year on year. 

Further case study details on Our Showroom: http://www.ourshowroom.co.nz/pedigreeselfiestix/