Today, the world is so awash with purpose driven messages that many initiatives have fallen victim to corporate sustainability that is too detached or too “greenwashed” to reflect reality, actions or impact.

Unilever’s long-standing commitment to embed purpose at the heart of all they do meant they wanted to imbue their functional corporate identity with new life, positivity and vibrancy. Tasked with transforming their global brand identity, we created a truly flexible world that not only united the company behind their single vision but would energise consumers in every market.

The new identity transforms Unilever into a brand that the next generation of consumers actively choose to buy, versus passively consume. With a bold, illustrative world at the forefront, we developed new brand iconography, a new colour palette, typeface and tone of voice. Every design choice honoured and celebrated the Unilever logo. While previously used to badge and brand, the logo now lives as part of the world with each icon transformed into a dynamic, colourful and flexible brand shape.

The new global identity spans 135 markets and unifies 400+ brands under one purpose-driven identity that can guide Unilever inside and out for years to come.