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Chevrolet - Real People. Stay Home.
02/09/2020
Advertising Agency
Detroit, USA
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After 6 years of a campaign that brought real people together to gather their opinions and delight them with new Chevy vehicles, unprecedented times fell upon the globe. To address the Covid-19 pandemic, we recut several existing commercials from our “Real People. Not actors” campaign into a new spot — this time removing all the real people, after all, it was time for people to social distance, quarantine, and most importantly, stay at home. 

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