Following on from the successful award-winning partnership with Passion Pictures and Jung Von Matt/Donau for Erste Group's 2018 Christmas campaign, Mcasso were commissioned as audio creative and strategy partners for the 2019 campaign - '#HannaBumblebee'.

'#HannaBumblebee' reaffirms the power of self belief, beautifully crafted by Passion Pictures’ animation directors Kyra & Constantin. The film is accompanied by an original, commissioned track composed by Mcasso’s Richard Atkinson featuring vocals by Chanele McGuinness, a full length version of which has been released to coincide with the campaign’s launch. Entitled ‘Another Way' it is available digitally on the Mcasso label via all music streaming platforms. Mastered at Abbey Road Studio by Miles Showell.

The song was specifically written to compliment the narrative and reflect the struggle of the lead female bee who dreamt big to surpass expectation of conforming to the "norm", thus pushing boundaries and achieving the impossible.

Mcasso worked closely with directors and Passion's production team, plus the creative team at Jung von Matt/Donau from the pre-production development stage through to the final delivery, with Producer Tom Martin overseeing the music and audio post production. Tom also created the sound design and mixed the final deliverables at Mcasso’s Carnaby Street studio hub.

'#HannaBumblebee' aired on December 1st 2019 across Europe online and Austrian TV.