In this campaign, Coca-Cola has given new meaning to one of its most iconic commercials in order to pay tribute to all those who have restlessly been fighting against the pandemic, with a message of inclusion and optimism.

Inspired by a spot created in Argentina in response to the crisis that the country underwent back in 2001, ¨For Everyone¨ has now been seen in countries all over the world.

The brand gave an unpretentious and inclusive message aimed at lifting people’s spirits, sharing the optimism that lives at the core of the brand’s DNA. Inspiring people around the world to hang in there and to keep their eyes in the horizon, in order to join forces and overcome what we are going through as a joint effort from the entire human race.