Pepsi is the main sponsor of Lollapalooza, music fans favourite festival, but advertising haters. The YOUTH.

And like every year we had to make the same promo.

But this year we didn’t. We just made one that they coudn’t stop watching.

We lunched Pepsi Codes, the first promo that gave you thousands of oportunities to win so nobody could stop watching because has thousands of codes hidden in all his ads.

So the people would have to watch them, over and over and over again, because If there was a Pepsi logo,  there were codes.

Turning ads haters in Pepsi lovers.