Sephora asked us to design and produce a launch event that would raise the bar and explode on social media for Fenty Beauty by Rihanna.

We produced the World’s First Live-Created Fan Campaign. An urban-styled event in which fans and influencers were empowered to become the stars alongside Rihanna, through a series of striking shooting sets inspired by Fenty Beauty products. We harnessed cutting-edge technology to create an unforgettable multisensorial experience. Using a custom-made, high-tech digital film pipeline, we were able to edit footage of fans posing and playing in the Fenty universe in real-time. The result was an instantaneous, high-end fashion film, people could not believe was being made live. It generated over 1.7 billion impressions.