BACKGROUND

In Asia, Malaysia ranks the 3rd highest in deadly road accidents. 521,466 road accidents were recorded in 2017, with many occurring due to drivers misjudging when to slow down or stop while driving behind another vehicle, leading to minor bumps and potentially even fatal crashes.

OPPORTUNITY

Malaysian Muslims place prayer stickers on their windshields in hopes of a safe journey. RHB Bank Insurance added a simple yet practical red line above the prayer line on the sticker, redesigning the traditional Kufic script into a visible cue that accurately measures the distance between cars.

RESULTS

125K stickers distributed to RHB’s insurance policy holders
23% increase in the likelihood of reducing road accidents
Awareness about tailgating risk increased significantly