Since 1929 Durex has been at the tip of every sexual revolution. But by 2020 we were getting tired. And after our Global Sex Survey identified that 2/3 of people are dissatisfied with their sex lives, we needed a refresh to reach a new generation discovering sex, regardless of gender, geography, preference or orientation.

So, to relaunch Durex globally, we wrote an unconventional love letter to the world on Valentine’s Day, to spark conversation and challenge the conventions that get in the way of good sex.