​While the impact of Covid-19 continues to affect many businesses across the UK, the hospitality industry faces a particularly uncertain future. To help support these workers who are suddenly facing hardship, Uncommon Creative Studio and home fragrance brand Earl of East have collaborated on a unique series of scented candles, to help raise money for charity Hospitality Action. Introducing ‘Scents of Normality’, an exclusive collection of luxurious candles that smell like the places we miss most during lockdown: The Local, The Cinema and The Festival. The first run of candles raised nearly £12k for charity.​