Chile has become the largest producer of plastic waste in South America. 990,000 tonnes of plastic are consumed annually, and only 8% is recycled. All of Chile's ecosystems are now showing the effects of plastic pollution.

We chose five iconic landscapes of Chile to reflect the damage that this crisis is causing. Each detail was meticulously analysed and crafted to create a portfolio of diverse aerial portraits of Chile's nature, made with plastic waste.

These locations are much more than beautiful places. They belong to Chile's cultural and natural heritage, creating a powerful connection between these treasures and this unprecedented crisis.

In "The Nature of Plastic" campaign, we had to work in a limited workspace. There was such a delicate balance between the scales required and the light we used to reach that point where plastic turned into a landscape. 

We were focused on positioning the camera in the exact spot to unveil something that was already there, on those plastic textures under an unexpected new identity: Nature.