​BUCK was honored to partner with HERC agency and Tony’s Chocoloney to craft an animation explaining the “Sweet Solution,” Tony’s 5 Sourcing Principles that enable any chocolate manufacturer to make slave-free, fair-trade chocolate the new normal.​

​Since the launch of its first chocolate bar in 2005, the Tony’s Chocolonley brand has used bold, primary colors and chunky block typography to shout from candy store aisles around the world.​

We embraced this playfully minimalist aesthetic in our design process. Illustrations were reduced to their essential forms, and animation was pared down to snappy, pose-to-pose moments with little to no in-betweening.

The result is a visual language that echoes the no-nonsense but friendly tone of the Tony’s Chocolonely brand.