Salla 2032 is not a campaign.

Is not advertising.

Nor some kind of clever stunt.

It's game-changing creativity.

"One of the coldest places in the world is bidding to host

the Summer Olympics" is more than a punchline.

We mobilized the entire city: 

3,408 citizens embraced the idea. They all believed and acted like as they would host the Summer Olympic Games.

They all believed in doing something that mattered.

We have ensured that it fitted all requirements to submit a bid. Every official step was carefully studied and has been achieved to get this story the attention it needs.