HP’s new campaign focuses on the fact that we should all be giving things a bit more thought.
In the film we see people from different backgrounds brainstorming. At the beginning it sounds disjointed and random but as the penny drops everything starts synching up creating a harmonious melody
Our brief was to represent each persons thoughts and actions by a musical instrument, whilst maintaining a the sense of a piece that could eventually come together at the end.
Our first approach was to think about how we could capture the idea of different personalities musically. Whilst still with enough continuity to bring everyone together harmoniously at the end. So we knew we were looking at characterising each person each with a unique sound, but which family of instruments or what melodic style we were going for was open to interpretation at that point.
The score had to convey the contrasting characters, but also feel musically cohesive. There are different ways to create cohesiveness and on the other hand, contrast in music. We can play with melody, instrumentation, texture, harmony, so it was about working out which elements to contrast and which to maintain throughout.
