The Times was seen as a paper for a certain type of person ‘conservative’.

In reality The Times represents a plethora of views, opinions and voices.

So in order to attract readers with a variety of opinions and to launch The Times ‘find your voice’ campaign’ we decided to use the media that is most appropriate when highlighting the power of the speech - online audio, radio & podcast.

The Dallas Trade Mart Speech is a world first, an Ai audio speech made completely out of data from hundreds of old speeches of varying quality and audio. 

This breakthrough technique involves smart splicing small phonetic fragments of speech - typically around 250,000 individual segments, down to 3 milliseconds in duration. 

Combinations of sounds are selected and smoothed together by months of painstaking sound engineering. The execution allowed our readers to finally hear the Trade Mart Speech delivered in JFK’s own voice.