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Nike - New Sports City
16/09/2021
Production Company
New York, USA
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Bryght Young Things and Nike New York teamed up to create three films around sports in New York City. The goal was to not just feature sports, but tell the story of how city and sport shape each other to create something unique. Within this city, there are pieces of everywhere and anywhere around the globe. Within these pieces are cultures, often with unique sports, and within each of these are subcultures based around sport with their own rules and their own style. For these films, Director Jordan Hall focuses on stories that represent the passion for the enjoyment of playing. 

Our first film features Streetball legend Nikki Venus. Streetball invites everyone to show up, show love and bring fresh energy to a legendary game. It’s where NBA icons keep their names ringing—and today’s new royalty.

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