Bringing the fun of cruising to new audiences, Carnival Cruise Line unveiled ‘Little Carnival’, a campaign that served to remind Australians of the free-spirited family fun to be had on Carnival.

Created by Redengine SCC, the social campaign launched as Carnival Cruise Line continues to grow its presence in Australia and coincided with the recent announcements that the newest and largest ship in their Australian fleet, Carnival Splendor, is set to arrive in her new home port of Sydney in December 2019, and that Carnival Spirit will be home-ported in Brisbane in 2020.

In the campaign film, audiences are introduced to Little Carnival, a purpose-built pint sized version of a real cruise ship, equipped with Carnival’s iconic whale tail funnel and famous Green Thunder waterslide. Little Carnival made its debut appearance around popular Sydney destinations, surprising and delighting unsuspecting passers-by.

To view a behind the scenes making of the Little Carnival click here

The challenge was to announce and excite the target audience of fun loving families about a ship that hadn't arrived yet to Australia. Whist the customers were not able to explore the actual ship, Redengine SCC needed to activate the fun feeling with families through a unique experience and interactive activation, and drive sales.

The campaign contributed to a 458pc YOY increase in sales, compared to the Program Launch period in the previous year.