Not many people know that their outdoor stone surfaces need to be regularly cleaned and sealed. And even if they did, it’s not the sort of thing you’d bother telling your friends about at a dinner party. 

But when you think about it, clean pavers do make a pretty big difference. When your pavers are clean and maintained, it makes you look like you have your life sorted out. It’s the sort of thing that people notice and creates a good perception. 

So we created spoken word pieces, set to soft jazz, that described how people will perceive you after seeing your cleaned and sealed natural stone surfaces. 

We celebrated (and poked fun at) things that resonate with Prestige Surfaces’ upper middle class audience, that were aspirational but within reach, to sell a prestige lifestyle without coming across as pretentious.