Lidl Beefgrudgery: Rib Roast is the second part to the earlier Beefgrudgery campaign which sees claymation foodstuffs throw some serious shade at Lidl's Award Winning Irish Beef products - purely out of jealousy! This time we see a South Dublin nervous Avocado and a brazen, belly slapping Waterford Blaa join the Cork Cheese in criticising the famous Rib Roast for getting ideas above his station. Little do they know, Lidl's Beef is worth it.