Palmeiras, the greatest champion in Brazilian Football, was going to play in the Fifa Club World Cup ™ for the third time in its history. But its 12 million fans had to face an inglorious fact: the club had never scored in the tournament. Not a single goal.

Band Network, FIFA Official Broadcaster in Brazil, was so certain this unprecedented goal would finally happen that it invited fans to send in their own shouts. Thousands of audio messages were mixed to turn all voices into a seamless shout of goal that touched the hearts of the whole country during the live broadcast.