The director, Rudy Willingham, directed six TV commercials for Whole Foods Market’s “Be Healthy. Be Happy. Be Whole.” campaign that began airing in December 2021. The catchy, upbeat campaign reflects how amazing it feels when you treat your body well. Rudy developed the concept for the spots with Whole Foods Market global Executive Creative Director Will Chau and selected the music (he chose the 1960s hit “Every Beat of My Heart,” by the girl group the Du-Ettes).