Green & Black’s put a twist on traditional Grimm fairy tale, Red Riding Hood, in ‘Dark, But Different’, their first TV commercial created by mcgarrybowen for the Velvet Edition brand. 

The beautifully haunting 30” spot sees a red-cloaked heroin on the run from a pack of snarling wolves. Cycling and sprinting through thick woodland, she is hunted. However, as her foes catch up with her, everything isn’t as it seems.

Throughout the chase, a crooning yet dark re-record of ‘Ready or Not’ by the Delfonics, which was sourced by finger music supervisor Christopher Phelps, gives the whole ad an unnerving tension. Finger Music then commissioned artist Ever Hazel to re-record the classic soul track for the film.