Background：

Small SUV, aiming at young people, is the most competitive market segment. Chevrolet is being squeezed between joint ventures and local brands. Can Chevy win the hearts of young people with the face-lifting new Tracker RS this time?

Insight：

Young people are living in a very fragmented media environment. They are no longer impressed by one brand attitude, but are attracted by the interesting imagination, which leads to a favorable impression of the brand and unknowingly remembers the product feature.

Execution:

We brainstormed and proposed the idea of “Do Something Cool” for Tracker RS Whether it is quarrel between lovers and friends, or daily life tips, Tracker RS can express young people's thoughts in life with imaginative functions.

We created 10 short imaginative videos, each one is different from traditional car ads and is well received by young people.

Result:

10 videos, 7 platforms, 2,985,712 views