The campaign reached a total of 9,777,310 users. 48% of these users were reached within the META platforms. Being this platform the best platform to reach users.

The Tik Tok platform boosted the number of interactions, achieving 94% of the total interactions, thanks to a 15s video scheduled with the objective of engagement. Same content that earned us a total of 24,542 fans within the platform.

The YouTube platform obtained the highest number of shares within all platforms with our video with 31% share of the total campaign.