​Description: 

This year, Atlético de Madrid celebrates 120 years since its foundation and what better way to celebrate it than honoring that group of students, from the School of Mining, who decided to found a branch of Athletic Club de Bilbao in Madrid.  

In 1903 Real Madrid already existed, and Athletic de Madrid was born as an opposition to the arrogance of this club, to bring another way of understanding soccer. Already at that time, Real Madrid fans and the city's soccer establishment did not look favorably on the creation of Athletic. Hence the closing of "Bothering since 1903" campaign. 

Idea: 

We are at the School of Mines in Madrid, year 1903. Some students from Biscay discuss the Athletic Club match they saw the day before, while on their way to the library. With passion, they dream of creating a branch of the club they love in Madrid.  

As the conversation progresses over time, the excitement builds and the students begin to raise their voices a bit. This causes looks of displeasure from other students, who are in the library, and even from the teacher in charge of monitoring.   

They continue to dream and imagine that, in time, this branch could become independent and have a life of its own to compete at all levels. 

A wonderful madness that has survived to the present day.   

Although from the very beginning the idea does not please everyone, since the students' enthusiasm is so great that one of them raises his voice, which causes the teacher in charge of the library to stand up and say "Shhhhhhhh!" in a slightly anematizing voice.  

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