​To introduce the new and improved Pepsi Zero Sugar, we knew that if we just said it was great tasting, people wouldn't believe it. So, for Super Bowl LVII, Pepsi flipped the script on how brands partnered with celebrities in ads. Instead of hiring a celebrity to say how great the product was, we instead had them try it, react, and ask America whether their reaction was real, or if they were just acting. The answer was simple, people needed to try it for themselves to find out. While the campaign drummed up a lot of measurable attention and awareness (over 36 billion earned PR impressions, over 500 million views, and the #1 most talked-about beverage brand on Twitter on Super Bowl night), the real results came after the Super Bowl, measured in dollar sales.​