‘A Clean Start’ is RHB Bank's Chinese New Year festive film, and it tells the true story of Lex Low, a hairstylist who founded Othrs. Barbers in Kuala Lumpur, Malaysia. Aside from being successful in his trade, Lex Low also dedicates his life to giving free haircuts to the homeless. But what really makes this social entrepreneur a cut above the rest is his willingness to do even more for the marginalised communities in Malaysia.

He devotes much of his time to imparting his hairdressing skills to ex-convicts, ex-addicts and even the Orang Asli, so that they can have the opportunity to build a career for themselves and succeed against the odds. The film offers the audience a glimpse of the motivations that drive Lex to do what he does, while spotlighting the incredible impact that he has made on the needy via a heartfelt story between Lex and a “customer” who struggled to get himself out of the bottom barrel of life.

Culturally, the film has a close connections to Chinese New Year, as it is a festive occasion where celebrants would opt for new things in hopes of better fortunes, and that includes a new haircut. 

Total impressions: 40.3 million

Total views: 14.1 million

Total engagements: 5.7 million

Winner of: 

Marketing Magazine Experts’ Choice Awards Top 10 CNY ads 2023
Malaysia Appies 2023 - x1 Silver (as part of a campaign)