Gatorade’s newly unveiled 2019 international campaign, “Make Them Sweat,” adds a dollop of humor to the standard football-themed ad approach of footage showing the intensity of players on the field. The two stars do indeed make their opponents sweat, in exaggerated fashion. But their performance also elicits sweat from fans watching on mobile, emojis, an image of someone’s mother, and hanging photos of soccer record-holders. In fact, the whole earth is shown shedding a cosmic-sized drop of sweat. This film also weaves in footage of a fierce women’s football team in action, with more sweating galore -- including from a terrified spider caught in a goal net.