With Lizzo’s Special Tour about to kick off, YITTY asked us to find a way for the inclusive shapewear brand to show up and show out in key markets where thousands of Lizzo fans had the potential to become YITTY fans, too.

So, we built big, beautiful ass-ets… custom booty inflatables as bold and brilliant as Lizzo. We rewarded the best seats in the house (meaning booties) with the best seats in the house (meaning front and center). Our giant inflatable YITTY-wearing booties acted as both a giveaway platform and a hero photo opp – we celebrated Lizzo’s greatest assets (her fans) in every way.

The inflatable booty was just the beginning. These buns doubled as a canvas for a QR code which, when scanned, prompted viewers to sign up for prizes, floor ticket upgrades, and more. Since fans were already hyped about seeing Lizzo in concert, we bet on the fact that they’d be interested in all things Lizzo while they waited in line to enter the venue – and we were right.

To spark her fans’ curiosity about her inclusive shapewear brand, YITTY, we built a butt. 

Our flamboyant, YITTY-wearing inflatable booties popped up at six stops on Lizzo’s Special Tour, with a QR code that generated prizes and collected users’ information for marketing purposes.

We obsessed over the details of our booty inflatables. Our teams ensured it was “thicc” and showstopping enough, that the purple underwear accurately reflected real product, and the inked cheek with the QR code provided a seamless sign-up-for-prizes user flow. 

The inflatable buns were installed outside of eight shows in six cities over the course of Lizzo’s tour. There were two booties to accommodate different venue sizes. The smaller standing 8’ H x 13’ W x 10’ D and the larger clocking in at 15’ H x 23’ W x 20’ D.

While the booties went on tour, we ran a sweepstake on YITTY TikTok and Instagram. In true Lizzo fashion, the sweepstakes were all about encouraging fans to show us their most confident and empowered selves – the versions of themselves that YITTY inspires. 

The QR code was a veritable cornucopia of prizes, from night-of surprise seat upgrades to epic YITTY prizes – we’re talking the whole collection in a trunk, including custom pieces and hard-to-get colorways in their size. The grand prize, though, was hard to beat – five lucky entrants were whisked away to Los Angeles to see Lizzo perform live. 

The booty’s QR code drove over 53K sweepstakes submissions with an incredible 25% of all concert-goers scanning, giving YITTY access to over 60,000 unique emails for marketing purposes. 89.5% of QR-code scanners completed all data entry fields and signed up for the sweeps after scanning. Over 95,000 guests across all priority markets were exposed to YITTY branding through can’t-miss booty inflatables, signage, and the YITTY Live video, resulting in over $40,000 in sales.