When I sleep better… I feel better.

It’s a fundamental fact of life. When I wake from a good night’s sleep, I enjoy life more. I feel more vibrant; more alive. I’m a better and happier person to be around — and that enthusiasm for life has a positive affect on others — because, when you feel good, you make others feel good.

That’s the cinematic thread that runs through this story. We're setting out to build a beautifully constructed harmonious piece of film that connects humanity in a very authentic way. In the process of creating these human connections, we’ll also be creating a connection between humanity and the Purple brand—which I feel is key.

We want our audience to understand that this is what life can be after getting a great night’s sleep on an amazing mattress. Put simply: this story isn’t about the third of your life that you spend sleeping. It’s about the two-thirds of your life you spend living. And if you want to live it fully — in an energized way that embraces all that life has to offer… Live Purple!

- Matt Bieler, Director