Life’s a lot for young people. Heartbreak. Anxiety. Moving out. Coming out. Sex. #hustleculture. The f***ing climate crisis. Men. Then you get your period. To introduce Modibodi, Australia’s leading period underwear brand, to Gen Z, we created a new series built exclusively for their favourite platform – TikTok. Five episodes, four housemates, all getting their periods at the same time.

A taboo-breaking celebration of life today for young menstruators, exploring issues like baby-gay hook-ups, endometriosis flare-ups, accidental period sex stains and more. Created with the production value of TV,crafted for 9 by 16. Featuring a cast, crew and writer’s room made up female and non-binary Gen Z talent, original screenplays dripping with cultural nuance and original music for each episode. But we couldn’t just put the episodes on Modibodi’s Tik Tok channel and expect people to watch it. To make the algorithm work for us and drive views, we collaborated with TikTok to create an entire ecosystem of BTS content that tapped into platform trends and topics of interest. This fresh approach to delivering content achieved huge results, helping an entire generation of young menstruators fall in love with the Modibodi brand. Slay. 

+12 Million views in 4 weeks 

+91.4% increase in brand engagement 

+44% increase in website traffic 

+75% increase in sales 

“This has set the benchmark for how brands should show up on TikTok” – Denny Handlin, Head of Global Business Marketing, TikTok AU/NZ