The recording in which Polish celebrities watched a several-minute film composed of materials obtained by activists from Open Cages at Polish fur farms was produced in collaboration with VuFinder Studios, which provided, among other things, large LED screens for this special production.

The Polish version of the campaign organized by the Open Cages Association aims to showcase the scale of the issue of the existence of fur animal farms. The challenge in executing the campaign was choosing the method of recording production that would reach as many viewers as possible and raise awareness of the immense suffering of animals.

Based on our experience and technological capabilities, we decided to use the largest LED screens. The shocking footage documenting the suffering of animals displayed on a large-format medium allowed us to emphasize even more the scale and significance of the problem that cannot be ignored.

The Open Cages project aims to promote the collection of signatures for the European Citizens' Initiative #FurFreeEurope, which seeks to introduce a ban on fur farming throughout the European Union and a ban on the import of fur into EU countries.