This project holds significant societal importance. The advertisement portrays resilient, empowered women who are capable of achieving the same feats as men. It highlights that women can excel in diverse areas, regardless of their physical attributes, backgrounds, or sexual orientations. This message celebrates the beauty and equality of all women, emphasizing their equal rights and opportunities.

Additionally, within three days of shooting for two commercials, we were able to capture a wide range of diverse locations thanks to virtual production possibilities. The client had very specific requirements for the interior aesthetics, which we were able to create quickly using virtual production, LED wall and Unreal Engine to create virtual backgrounds. This was more efficient than location scouting that precisely matched their criteria.