​Did you know that up to 28% of women admit to masturbating in the shower?  Just harmless fun …. right? Well, it actually leads to the waste of around 121 Olympic-sized swimming pools’ worth of water each year.  

​That’s why on World Environment Day  2023 we partnered up with Love Not War to get people to “break up”  with their shower head and switch to one of their sustainable sex toys. With a heartfelt but humorous social film, we gave a voice to five shower heads, as they tearfully share their thoughts at being used and dumped in favour of the sustainable new lover.

​The “dump it “message went viral,  with the film featuring on 39 publications and achieving a reach of  36.8 million, as well as increasing Love Not War’s sales by 200%; that’s a whole lot of water saved.

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