41 Agencies Honoured for Outstanding Professional Development

The IPA is celebrating the 41 agencies that have achieved CPD Gold Accreditation for their exceptional professional development programmes, and outstanding investment in the professional development and wellbeing of their employees throughout 2023.

The IPA CPD Gold scheme recognises and reward agencies who demonstrate a genuine culture of learning, bettering the professionalism, development and reputation of the industry and enhancing clients’ brands and agencies’ worth as a result.

CPD Gold agencies continue to prove that investment in learning and development is a business imperative, with some outstanding examples of CPD culture, innovation and effectiveness. On average, the CPD Gold agencies earned £5.40 return on every £1 invested in learning and development in 2023, retained 91% of clients, and saved £286,420 on recruitment costs with an average staff turnover of 28%. This compares to an industry wide turnover figure of 31.2% reported in the 2023 IPA Agency Census.

This year’s CPD Gold agencies are:

23red, Advertising Association, Anything is Possible, April Six (Mobility), Bicycle London, Bray Leino, Cravens, december19, Different Narrative, Elvis, EssenceMediacom (London and North), Generation Media, Havas London, Havas Media, Hearts & Science, Hunterlodge Advertising, iProspect UK,, McCann Central, McCann Manchester, Medialab, MG OMD, MI Media, Mindshare, MullenLowe London, OMD UK, PHD Media, RAPP, Red Brick Road, St Luke's, T&P𝑚, The Corner, The Gate London, The Kite Factory, Total Media Connect, Total Media, TrunkBBI, VML, WAA Chosen, Wavemaker London, Wieden+Kennedy London, Wordbird

Cravens, MI Media and Red Brick Road have achieved CPD Gold for the first time.

Twenty-seven agencies also achieved CPD Platinum Accreditation for sustained CPD excellence, by earning CPD Gold at least four times over a five-year period.

This year’s CPD Platinum agencies are:

23red, Advertising Association, April Six (Mobility), Bray Leino, Elvis, EssenceMediacom, Generation Media, Hearts & Science, Hunterlodge Advertising, McCann Manchester, Medialab, MG OMD, Mindshare, OMD UK, PHD Media, RAPP, St Luke's, T&P𝑚, The Gate, The Kite Factory, Total Media Connect, Total Media, VMLY&R, WAA Chosen, Wavemaker London, Wieden+Kennedy London, Wordbird

Hearts & Science and PHD Media have achieved CPD Platinum for the first time.

Georgina Bramall, marketing strategy director, giffgaff and chair of judges for CPD Gold said, “It’s been an absolute pleasure to serve as the Chair of Judges for this year's IPA CPD Gold program and be able to witness the consistently high levels of dedication towards fostering holistic development. It’s clear, there exists a vast array of remarkable and devoted individuals tirelessly working to inspire and cultivate their teams, and importantly drive tangible progress for the industry as a whole by showing what can be achieved when a continuous professional development culture is embedded.”

The IPA’s CPD programme offers inspirational career development and training through engaging and effective courses and award-winning qualifications, ensuring agency practitioners; skills match their client’s needs.