7-Eleven Dares Malaysians to be Bold for Slurpee Relaunch

Slurpee has always been known as a frozen Malaysian icon; something of a refreshing pick-me-up to enjoy anytime, especially on hotter days. But with so many quirky specialty drinks popping up, it’s time for Slurpee to reclaim its pop-culture prominence in the public consciousness. 7-Eleven has partnered with Naga DDB Tribal to launch #BeraniKeranaSlurpee - a rallying call for Slurpee fans to be confident in doing the things they love, everyday. 

#BeraniKeranaSlurpee goes beyond a simple visual uplift, it acts as liquid courage and enables a confident attitude in many things. From impacting current trends with your own unique twist, to knowing all the latest and hottest 'in' things, finger on the pulse, to taking big and bold risks, even if it means breaking stereotypes. 

#BeraniKeranaSlurpee started off with a short film on 21st May, the first of three in a series that showcases our daring heroine facing everyday dilemmas with a confident and courageous attitude. 

To celebrate this brand new look, 7-Eleven held two grand on-ground events near Lot 10 and 1st Avenue. Visitors enjoyed free Slurpee in the new cups, and they could even try their hand at decorating personalised cups for their icy drinks. The brave ones also had the chance to craft their own magnificent giant Slurpee. Those who dropped by brought home a free Tote Bag after sharing a photo or video of their 'berani' experiences on 7-Eleven’s socials with the hashtag #BeraniKeranaSlurpee. 

One last hurrah to celebrate #BeraniKeranaSlurpee is planned at Jalan Tan Hiok Nee from 31st of May till 2nd of June, so don’t miss out on this opportunity to be 'berani' with Slurpee! 

On the development of the #BeraniKeranaSlurpee campaign, a spokesperson from 7-Eleven said, “We didn’t just want to refresh Slurpee’s look. We also wanted to give it a new personality that reflects that radical visual uplift.” 

A representative from Naga DDB Tribal added, “It’s bold, it’s edgy, it’s pure attitude without going into the territory of being unwelcoming. Because in the end, it’s about getting people together and enjoying Slurpee without worry.” 

The #BeraniKeranaSlurpee campaign launched on 3rd May, with a special in-store promotional price for Slurpee in their brand new cup design - only RM2 for the 22-ounce cup throughout the month of May.