A Passionate Amateur Blacksmith Stars in New Work for Epijoint®

For their brand launch, Epijoint® wanted to throw out these tired old category notions and show exactly the kind of refreshing movement their product fosters. So, naturally we landed on an octogenarian blacksmith.

The platform "Move How You Feel" comes to life in a lovingly crafted film, created by MOFA director Sam Holst. The film forms the backbone of a broader integrated campaign. In our humble opinion, a world with more ceremonial claymores isn’t a bad thing.

Epijoint® is a new over-the-counter option to relieve mild joint pain and mild osteoarthritis symptoms. Epijoint is made with the world-exclusive ingredient Epiitalis® - a plant seed oil extract high in fatty acids and patented for its anti-inflammatory effects and ability to help support joint cartilage health.

As a new to market product, Bullfrog helped created the brand’s design system, website and all campaign assets. The product is set to be launched in Australia followed closely by the United States.