Acclaimed Food Creative Victoria Granof Joins 2D Creative

2D Creative today welcomes food creative extraordinaire Victoria Granof into its ranks.

Named as one of Cherry Bombe’s 100 Most Inspiring Women in Food, Victoria is a force in the culinary world. Not only has she completed a degree in visual arts, she’s also trained as a Cordon Bleu chef and collaborated for a decade with the master still life photographer, Penn. 

The multidisciplinary talent has mastered food styling, creative direction, directing, and storytelling. Her work beautifully showcases the intersections of her passions, characterised by wildly clever and meaningful visual concepts.

The pièce de résistance from Victoria’s collaborative portfolio with Penn is the chocolate mouth. Part of a series of food pictures for American Vogue, it illustrated an article on the health benefits of dark chocolate. 

Tasked with realising Penn's vision of a model licking molten chocolate from her lips, Victoria came to the shoot armed samples of chocolate in several forms. Finding the perfect texture was an iterative process: fine Valrhona chocolate became too gloopy on the mouth and didn’t shine enough; irresistible chocolate frosting was slurped up by the model before the pictures could be taken; chocolate ganache melted too quickly; finally, chocolate pudding behaved as desired and caught the light perfectly.

Victoria Granof comments, “The more challenging the job, the more I like it (although I did love the simple joys of beer fluffing for Deadpool and Wolverine recently!). A lot of my approach to food styling is working with light, form, contrast, texture, composition, etc – basically the principles and elements of design.  And then you have to know what food will and won’t do, how to make it behave, and ultimately make it do what you want it to, while catching the eye of the viewer and making an emotional impact. It's not just fluffing.”

Above: Heineken Silver ‘World-Class Light Beer for World-Class Bubs’ featuring Marvel’s Deadpool and Wolverine