American Family Insurance Announces Newest Addition to Its Brand Partnership Programme

American Family Insurance announced today Jordan Love, Green Bay Packers’ quarterback, has signed on as the company’s newest brand ambassador. Jordan becomes the latest addition to this group of fearless dreamers, who will continue the company’s strategy of promoting and championing the dreams of its customers, communities and employees. Each brand ambassador reinforces the brand’s mission to inspire people to find, follow and achieve their dreams. Other ambassadors include Derek Jeter, Christian Yelich, the Scott Brothers and Kathy Ireland, among others.

Jordan will make his debut, on behalf of the brand, this weekend on Sunday, June 9th where he will engage with fans at the PGA TOUR Champions American Family Insurance Championship golf tournament.

“Inspiring our customers and communities to dream fearlessly is part of our DNA, ,” said Sherina Smith, chief marketing officer at American Family Insurance. “Jordan Love has shown his dedication to family, resilience, and achievement – all traits that align with the company’s core values and fearless dreamers everywhere.. We couldn’t think of a better person to join our family.”

The 25-year-old completed his first full season as the Packers’ starting quarterback and has already gained tremendous success on behalf of the team. He was drafted by the Green Bay Packers in 2020 as a first round NFL draft pick and has been credited with helping to turn the season around for the Packers, ultimately leading the team to end the season in second place within the National Football Conference - North Division.

"I am honoured and flattered to have been invited to serve as one of American Family Insurance's brand ambassadors," said Love. "American Family is a cornerstone of the Wisconsin community just as it is a cornerstone in helping people realise their dreams."

“As a young, emerging talent, American Family Insurance is thrilled to welcome Love as the company’s newest brand ambassador,” said Bill Westrate, American Family Insurance chair and CEO. “He not only embodies our commitment to the pursuit of dreams but will help the company reach our constantly evolving customer-base.”