Australian Made Mexican Style Balter Cerveza Is Perfecto for Arvo in New Campaign with Deloitte Digital

Balter Brewers have announced the launch of a new Australian made Mexican style lager Balter Cerveza via a new campaign developed in collaboration with Deloitte Digital. 

Matt Lawson, APAC chief creative officer said, “If you’re the beer of the afternoon, you’re usually the beer of the evening. People don’t seem to switch beer gears, especially when you’re as delicious as these Balter Cervezas. So we’ve romanticised the occasion. Just your regular Aussie arvos… hanging with Mick Fanning and Joel Parkinson”.

Brand director and co-founder, Balter Brewing Company, Stirling Howland said, "We think good beer shares a lot of qualities with a good host - they are both approachable, thoughtful, and value character over currency. Above all, both help bring a wide range of people together to get them smiling. This campaign and this beer embody all those traits."

The campaign is running across digital, social, outdoor, TV, and in venues across the country.