senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

B-Reel's New App Encourages Us to Stay Proud All Year Round

03/07/2018
Creative Agency
London, UK
528
Share
Stay Proud is the first digital never-ending Pride Parade
This year’s Pride Month was an extra special celebration of individuality, equality, and freedom of expression.

But why limit it to one month?

Creative agency B-Reel is launching Stay Proud to put you front and centre of your own personal Pride Parade float to keep the celebrations going.

How it works: B-Proud uses Beyond Reality facial detection software to place your face on a series of gender-fluid, inclusive avatars on vibrant, animated parade floats. After placing your face in the float you can hit record and save a video or gif – perfect for sharing on social media.



Stay Proud is the first digital never-ending Pride Parade, encouraging users to “#StayProud” through a playful augmented-reality experience.



B-Reel’s CCO Petter Westlun said,  “B-Reel prides itself on our maker culture heritage, and on our culture of free expression and individuality. We support and celebrate PRIDE and hope that B-Proud delights and engages celebrants across the world.”

For more info on how to get involved, visit: https://pride.b-reel.com/
 
SIGN UP FOR OUR NEWSLETTER
More News from B-Reel UK (old)
Awards and Events
B-Reel Wins eurobest Mobile Grand Prix
01/12/2017
58
0
173
0
ALL THEIR NEWS
Work from B-Reel UK (old)
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0